Kelly Whelan Heuer

Print and digital collateral created to advertise a series of talks given at Georgetown University, professionally filmed for inclusion in the world's first Introduction to Bioethics MOOC (massive open online course), launched April 2014 on the edX platform. More from this project →

One of two concepts created for the brand identity of Ethics Lab, the world's first innovation lab dedicated solely to complex moral problems. The hand-drawn squiggle represents the design process. More from this project →

Identity, print, and exhibition design for an annual event at Georgetown University that sources multimedia undergraduate scholarship on ethics and bioethics topics for a cross-campus juried competition and exhibition. More from this project →

Introduction to Bioethics was the world's first massive open online course (MOOC) offering an introduction to the field, part of a multi-million dollar partnership between Georgetown University and edX. "Making the MOOC" (Tumblr, Twitter) was an effort to chronicle the design process, challenges, successes, and—especially—failures of the course team charged with mounting the course, so that others on the frontier of digital learning could learn from our experience. More from this project →

Re-inventing the brand identity of the Kennedy Institute of Ethics, the world's oldest academic ethics center, was a multi-year evolutionary process driven by a series of strategic shifts in mission and funding model. Unifying the branding of a number of projects and sub-properties was an important component of the finalized visual identity. Read case study →

Physical collateral including buttons, screen cleaners, and cocktail party game tokens, created in celebration of the Kennedy Institute of Ethics's year-long brand and programmatic unification and a multi-million dollar gift. Read case study →

Conversations in Bioethics is an annual campus-wide conversation about a pressing topic in bioethics: medical error, personal genomics, and disability are some examples. Work included print, exhibition, and event design (including social media strategy) for the high-profile event, a launch website (2014–2016) to host video, audio, and gallery boards from the on-campus exhibition, and a rebranded web and print experience in 2017 as part of a larger brand unification project. More from this project →

Curricular, print, and product design (including hand-drawn, laser-cut acrylic silhouettes) for a series of kits which adapt the human-centered design tool of empathy-mapping to the world of ethics education. The pictured kit uses scenarios and materials drawn from medical ethics to teach the concept of informed consent to students on an advanced high school or undergraduate level. More from this project →

PHASES (Pregnancy & HIV/AIDS: Seeking Equitable Study) and PREVENT (Pregnancy Research Ethics for Vaccines, Epidemics, and New Technologies) are two multi-year, multi-million dollar grants from the National Institutes of Health (NIH) and Wellcome Trust (UK), respectively. My work on these projects involved developing two separate but similar logomarks, physical and digital collateral associated with each, including business cards, postcards and pamphlets, social assets, and three webpages.

Series of palm-sized conversation tokens printed on triple-pressed cotton stock, offering challenging ethical questions as ice-breakers at a series of parties and workshops. Tokens utilize the main visual identity developed for Ethics Lab, a social innovation lab at Georgetown focused on morally-complex problems. More from this project →

Custom-designed mural created in collaboration with a local artist for a cocktail party with donors in celebration of the Kennedy Institute of Ethics's year-long brand and programmatic unification and a multi-million dollar gift. Read case study →

Biker Barre is a women-owned boutique fitness studio in DC. The spread here is from a training manual I designed based on the studio's existing visual identity. Two years later, I was hired to do a full redesign of the studio's website, including a cleaner, more modern look for a new era in the studio's growth. More from this project →

Still from a dynamic video display outside of Georgetown's Bioethics Research Library, the world's largest collection of scholarly materials in bioethics.

One-off print collateral (square, pocket-sized postcards) advertising design studio education course offerings and options at Georgetown.

An early concept for what ultimately became the first large-scale redesign of the homepage of the Kennedy Institute of Ethics. The charge was to reimagine the Institute's existing visual identity and site architecture—while retaining its existing logomark—to reflect its stature in the field and increasingly important connection with the university (Georgetown) that houses it. Custom-built site, Wordpress CMS. Read case study →

Suite of promotional bookmarks for Georgetown's Bioethics Research Library, part of an institutional shift in visual identity to highlight the historic nature of the space—a treasured reading room as well as a world-class research resource—while introducing a more modern, playful color palette that still harmonized with the University's classic blue and gray.

Materials created for distribution at events and presentation as prizes for the Kennedy Institute of Ethics at Georgetown and its flagship online course (MOOC), Introduction to Bioethics. Part of a multi-year brand evolution strategy. Read case study →

PHASES (Pregnancy & HIV/AIDS: Seeking Equitable Study) is a multi-year, multi-million dollar grant from the National Institutes of Health (NIH). The team needed a simple website to document progress, and a simple graphic identity to use on business cards, reports, and other collateral. The identity I developed, resembling the phases of the moon, plays both on the acronym and on the notion of a growing belly. More from this project →

One of the longest-running continuing professional educational offerings in ethics in the world, the Intensive Bioethics Course (IBC) at Georgetown was a program whose long history lent it gravitas but risked alienating modern consumers. I created a new visual identity and online service experience—from comprehensive website to registration interface to social and communications strategy before, during, and after the weeklong course—to bring the IBC into the 21st century. More from this project →

Core identity featuring digital collage from a suite of print and digital materials created to announce and advertise a new play by improv performer Katie Watson, JD, which explores issues of race and reparations through the lens of living organ donation. More on this project →

Early concept for a brand identity for Lisa Krim, a C-suite-oriented executive coach launching her practice in DC in 2017. Read case study →

One-off print promotional materials created to advertise a welcome tour of the historic DC neighborhood for new students at the University. More on this project →

Product proposals for branded materials related to a "Living Learning Community" (residential undergraduate dorm with curricular features) focused on environmental ethics and social justice. More on this project →

Draft cover for a donor-facing brochure detailing the mission and giving opportunities for the Kennedy Institute of Ethics at Georgetown University. This iteration of the Institute's brand identity played on the physical centrality of the Institute on campus, not-so-subtly reinforcing its mission centrality to the ethics-focused University as a whole, and offered a modern color and print treatment update to an existing logomark. Read case study →

I took over management of the Kennedy Institute of Ethics Journal in 2012 as its managing editor. In the space of a year, I built a new website and online manuscript management portal (HTML/CSS), moved all our editorial correspondence and processing online, and redesigned the physical journal from cover to cover. I assisted with migrating that site to a CMS (Wordpress) for future managing editors, and, in 2016, oversaw a refresh of the site which helped bolster a growing online book review series shared via RSS and custom-templated email delivery with subscribers. More from this project →

Digital still for social sharing — part of a "certificate countdown" campaign on social media to encourage students in the initial 2014 cohort of the Introduction to Bioethics online course to complete in time to earn a certificate. More from this project →

Instagram still prepped for cross-platform sharing on Ethics Lab social media accounts and blog. More from this project →t

One-off print promotional poster created for a high-profile talk at Georgetown University's Department of Philosophy.

Curricular, print, and product design (including hand-drawn, laser-cut acrylic silhouettes) for a series of kits which adapt the human-centered design tool of empathy-mapping to the world of ethics education. The pictured kit uses scenarios and materials drawn from medical ethics to teach the concept of informed consent to students on an advanced high school or undergraduate level. More from this project →

Digital still designed for use in a dynamic display in a public space on Georgetown's campus, and for cross-posting in a new newsletter campaign for the Kennedy Institute of Ethics.

Ethics Lab's brand identity on display in the lab itself, with a custom-designed laptop skin on the computer which Georgetown's official mascot, Jack the Bulldog, is examining here. Learn more →

As a team-building measure, aimed at boosting internal morale after a grueling production schedule as well as serving as gifts to overworked campus partners, I created a number of MOOC-branded promotional materials after the 2014 launch of Georgetown's Introduction to Bioethics. View live course →

Conversations in Bioethics is an annual campus-wide conversation about a pressing topic in bioethics: medical error, personal genomics, and disability are some examples. Work included print, exhibition, and event design (including social media strategy) for the high-profile event, a launch website (2014–2016) to host video, audio, and gallery boards from the on-campus exhibition, and a rebranded web and print experience in 2017 as part of a larger brand unification project.

Landing page of the fully-redesigned website for a DC-based boutique fitness studio. Custom theme built for content management on Wordpress, with a brand strategy built on modernizing the studio's existing logomark and visual identity with clean white space and bold color, while amplifying the aspects of the Biker Barre experience — its diverse, quirky collection of instructors and its many connections and collaborations with neighboring small businesses on Capitol Hill — that make it distinct.

Custom-designed mural created in collaboration with a local artist for a cocktail party with donors in celebration of the Kennedy Institute of Ethics's year-long brand and programmatic unification and a multi-million dollar gift.

Print postcards produced for 2014 launch of Introduction to Bioethics massive open online course (MOOC) and distributed widely.

Custom video tile (YouTube thumbnail) for 2017 edition of the Introduction to Bioethics MOOC, to adapt and unify its existing visual identity to be part of the Kennedy Institute of Ethics brand universe.

A pair of hand-drawn androgynous silhouettes, laser cut from semitransparent acrylic, form the core of the Ethics Lab empathy-mapping toolkits, a ready-to-go pedagogical tool for high school and undergraduate students adaptable to many learning areas.